Circular Product Design – Revolutionize Your Style

circular product design

🔄 Circular Design Triumph - Redefining Fashion's Eco-Friendly Future

In a world grappling with the environmental repercussions of mass production, Circular Product Design has emerged as a revolutionary concept. At Cedenu, we are not just advocates; We are practitioners, aligning our vision with the Circular Design Rules set forth by the Institute of Design Research in Vienna (IDRV). In this comprehensive guide, we will explore the fundamental questions surrounding circularity while weaving in the principles that guide us towards a more sustainable future.

What is circular product design?

Circular product design, according to the Circular Design Rules of the IDRV, is a paradigm shift in how we conceive, create, and consume products. It transcends the linear model of production, emphasizing a holistic approach that considers a product’s entire lifecycle. At Cedenu, we embrace circularity as the cornerstone of our brand philosophy, designing our circular hygiene underwear with the intent to minimize waste and maximize recyclability. That means we only use up three ingredients to make our products.

How does circularity benefit the environment?

Circularity, as per the Circular Design Rules, is a powerful tool in mitigating the environmental impact of consumer goods. By adhering to principles of resource efficiency, waste reduction, and a lower carbon footprint, circular design contributes to a more sustainable and eco-friendlier planet. Our commitment at Cedenu extends beyond providing functional and stylish underwear; it’s about leaving a positive imprint on the environment. That means we are thoroughly examining our partners footprints in the production phase. For instance – the wood fibres we use are made in a closed loop process, which recovers water and 99.8% of the solvent.

What role does recycling play in circular product design?

Recycling is not just a component; it’s a fundamental pillar of Circular Design Rules. It involves the collection and transformation of materials, a process crucial to Cedenu’s commitment to responsible material use. Our circular hygiene underwear incorporates a closed-loop system that minimizes environmental impact. That means we are working on a process to take your products back, when you cannot use them anymore and reuse the materials for new developments. Otherwise our biodegradable materials are able to degrade an not harm the environment.

Why is circularity important in the textile industry?

The textile industry is notorious for its environmental footprint, and circular design provides a solution. Circular Design Rules guide us in making sustainable material choices, implementing efficient recycling processes, and creating durable products. Our circular underwear addresses the challenges of the textile industry, offering a tangible example of circularity in action. We think that circularity must become a standard production and consumption pattern.

How can consumers support circularity in fashion and textiles?

Consumer choices are pivotal, and Circular Design Rules emphasize their role in promoting sustainability. By choosing products from brands adhering to circular principles, consumers actively contribute to a circular economy. Cedenu encourages consumers to be mindful of their purchases, opt for sustainable options, and actively engage in circular practices, creating a symbiotic relationship with the environment.

What challenges are faced in implementing circular product design?

Implementing circular design, according to the IDRV’s Circular Design Rules, is not without challenges. Revolutionizing traditional manufacturing processes, navigating complex recycling logistics, and educating consumers are hurdles we acknowledge. However, these challenges are opportunities for growth and innovation, and at Cedenu, we are committed to overcoming them to ensure a more sustainable future.

This means we are constantly in touch with our partners to ensure sustainable practices, checking on the production cycles – i.e. dyeing and finishing processes to give our customers the most recent, transparent information. In addition to this we are committed to only have partners in our portfolio that comply to the OEKOTEX, the GOTS standard and aim for a Corp B certificate.

Circular Design Rules – a closer look

Now, let’s delve into the specific Circular Design Rules laid out by the Institute of Design Research Vienna, that we follow. These rules serve as a roadmap for brands, guiding us in our journey towards sustainability.

Material Choices

IDRV emphasizes the importance of choosing materials with a minimal environmental impact. At Cedenu, we carefully select materials for our circular hygiene underwear, prioritizing those with long durability and low environmental footprint.

Design for modularity and separability

Creating products that stand the test of time is a core principle. IDRV’s Circular Design Rules encourage brands to design for modularity, ensuring that products remain functional and desirable for an extended period and can be upgraded if needed. Our circular underwear is crafted with durability in mind, promoting a more sustainable alternative to hygiene underwear products. That means we only use the most functional, flexible and sustainable options that have at the same time the best quality on the market.

Taking Back Processes

The core of the circular process is to keep the materials as long as possible in the loop. Therefore, we are working on a take back system together with our partner to ensure that materials can be reused, when you do not need them anymore.

Circular Product Design

Circular Product Design in the Fashion and Textile Industry

Circular product design has emerged as a revolutionary force in the fashion and textile industry, challenging traditional norms and reshaping the way we perceive and interact with clothing. In this section, we’ll explore the profound impact of Circular Design on the fashion landscape and how Cedenu is at the forefront of this transformative movement.

Reducing Fashion's Environmental Footprint

The fashion industry is notorious for its environmental impact, from resource-intensive production processes to the disposal of garments. Circular product design tackles this head-on by promoting resource efficiency, reducing waste, and advocating for sustainable material choices. Cedenu’s circular hygiene underwear exemplifies this shift by utilizing plant-based fibers, contributing to a more sustainable and eco-friendly fashion ecosystem.

Closing the Loop - From Cradle to Cradle

Circular product design in the textile industry aims to close the loop of production and consumption. Instead of following the traditional linear model (cradle to grave), where products are created, used, and then discarded, Circular Design encourages a cradle-to-cradle approach. This means that materials are designed to be reused, repaired, and eventually returned to the production cycle. Cedenu’s commitment to creating durable and repairable products aligns seamlessly with this circular approach.

Embracing Slow Fashion

Circular product design advocates for a shift away from the fast fashion model, where trends are short-lived, and garments are quickly discarded. Slow fashion, an integral part of Circular Design, promotes the creation of timeless and durable pieces that withstand the test of time. Cedenu’s circular hygiene underwear is designed not just for fashion’s current whims but as a staple that transcends trends, embodying the essence of slow fashion.

Consumer Awareness and Empowerment

Circular Design encourages a shift in consumer behavior. Consumers are becoming more aware of the environmental impact of their choices and are actively seeking sustainable alternatives. Cedenu actively engages with its community to foster awareness about circular product design principles, empowering consumers to make conscious choices that align with their values.

Collaborative Innovation

Circular Design in the fashion and textile industry thrives on collaboration. Brands, designers, and consumers collectively contribute to a circular economy by rethinking the entire lifecycle of clothing. Cedenu collaborates with suppliers, manufacturers, and its community to continuously innovate and improve its circular hygiene underwear, pushing the boundaries of what’s possible in sustainable fashion.

Circular Economy

Circular Product Design as a Catalyst for Industry Transformation

As Circular Design gains momentum, its impact on the fashion and textile industry is transformative. This section will explore how Cedenu envisions itself as a catalyst for broader industry change, influencing practices beyond its product offerings.

Educational Initiatives

Cedenu believes in the power of education to drive change. By actively engaging with consumers and industry stakeholders, Cedenu contributes to a collective understanding of Circular Design principles. Through webinars, workshops, and collaborative initiatives, Cedenu strives to be a knowledge-sharing hub, influencing the broader industry narrative.

Supply Chain Transparency

Circular Design is not just about the end product; it involves the entire supply chain. Cedenu is committed to transparency, ensuring that every step in the production process aligns with Circular Design principles. By setting an example of a transparent and responsible supply chain, Cedenu aims to inspire broader industry adoption.

Advocacy for Sustainable Practices

Cedenu actively advocates for sustainable practices within the fashion and textile industry. By participating in industry forums, collaborating with like-minded brands, and supporting initiatives that promote sustainability, Cedenu aims to be a driving force for positive change.

Looking Beyond - The Evolution of Circular Design in Fashion

Circular Design is an evolving concept, and its trajectory holds exciting possibilities for the future. This section will explore Cedenu’s vision for the evolution of Circular Design in the fashion and textile industry and its role in shaping this evolution.

Innovation in Material Science

Cedenu is at the forefront of material innovation. By exploring and adopting new sustainable materials, such as cutting-edge plant-based fibers, Cedenu envisions contributing to the evolution of materials in the fashion industry. This commitment to innovation aligns with the ever-evolving landscape of Circular Design.

Circularity as a Standard, Not an Exception

Cedenu envisions a future where Circular Design becomes the standard rather than the exception. By setting high standards for itself and actively advocating for industry-wide adoption of Circular Design principles, Cedenu aims to be a trailblazer in reshaping fashion norms.


Circular product design, guided by the Circular Design Rules of the IDRV, is not merely a theoretical concept; it’s a transformative approach reshaping industries. As we navigate the challenges outlined by IDRV, our commitment at Cedenu remains unwavering. We invite you to join us on this journey towards a circular economy, aligned with the principles set forth by the Institute of Design Research in Vienna. Together, we can make a positive impact on the world.

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